Monthly Archives: March 2011
Can’t Live with ‘Em, Can’t Live Without ‘Em:
Vendor/Partner Cloud Engagement Models Emerge by Beth Vanni, Vice President With both vendors and channel partners jumping on the bandwagon to evolve their services sales and delivery models to reflect a more holistic support offering to the customer, cloud solutions … Continue reading
March 28, 2011 | Leave a commentPlan Your Work and Work your Plan
Does Vendor/Partner Business Planning Really Lead to Results? by Beth Vanni, Vice President If IT vendors and solution providers have learned anything from the turmoil of the past few years, it’s the importance of engaging in meaningful business planning – … Continue reading
March 24, 2011 | Leave a comment2011 Partnering Trends: Ease of Doing Business and Partner Sales Skills Emerge as Focus
The preliminary results are in from our 5th annual State of Partnering vendor research. This year’s study was the biggest and most comprehensive yet – with over 100 unique global IT vendors participating – and analyzes in detail the plans … Continue reading
March 14, 2011 | 3 CommentsHP SMB Central
by Diane Krakora, CEO HP today launched HP SMB Central, an online portal designed to help HP channel partners seize the $57 billion SMB market opportunity with easy access to resources and support to enable business growth. Targeted at resellers … Continue reading
March 8, 2011 | Leave a commentIBM Mid-Market Plans
by Diane Krakora, CEO IBM realizes that more than 70% of mid-sized business view their IT providers as trusted advisors. They’re investing $100m in marketing to support a partner-led route-to-market strategy in this segment. This investment will drive activities such … Continue reading
March 7, 2011 | Leave a commentWhat Business Influencers Want from Vendors
by Beth Vanni, Vice President For IT vendors, partnering with business influencers is becoming an increasingly critical way to gain a new level of relevancy with end users in the current competitive and tight economy. When it comes to what … Continue reading
March 2, 2011 | Leave a commentHP Invests to Jumpstart SMB Marketshare Growth
HP Leverages Massive Infrastructure, Simplicity and Marketing Funds to Attract SMB Resellers By Beth Vanni, Vice President Few technology vendors (OK, less than a dozen) have a portfolio that can truly span the needs of most end-users with < 500 … Continue reading
March 2, 2011 | Leave a commentThe New Breed of Business Influencer: Do Influence Fees Make the Grade?
by Beth Vanni, Vice President Reaping tangible business efficiency benefits from technology has long been the quest for end-users, and as such, has been their primary demand from their solution providers. But, what kind of channel organizations are providing the … Continue reading
March 1, 2011 | Leave a commentAdd to Google
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