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Monthly Archives: February 2012

Martha Stewart’s Channels: What Defines “Over Distributed?”

The Question of Quality vs. Quantity in Growing a Brand through Indirect Channels by Beth Vanni – Vice President     How many women do you know that can build an international conglomerate of products and services reaching over $1b … Continue reading

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TechData Brings Radical Simplicity to Reselling Mobility Services

Commercial Launch of TDMobility addresses multi-carrier service complexity for B2B sales Beth Vanni – Vice President     Just when I think I’m the worst technology laggard among my peers and I just can’t be any more gadget-adverse, I have … Continue reading

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Do you have contacts or relationships?

      by Diane Krakora, CEO   It’s Valentine’s Day and I’m here at the HP Global Partner Conference in Las Vegas – which is not renowned for a place to make lasting relationships. The special guest presenter is … Continue reading

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A Five Headed Dragon

          by Diane Krakora, CEO When you are one of the 5 largest technology companies – Cisco, HP, IBM, Microsoft, Oracle – no one expects you to be “easy” to do business with. The breadth and … Continue reading

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Can the Channel Find Love with HP Again?

        by Diane Krakora, CEO Really, HP and VMware?  Partner conferences in Vegas on the same three days, over Valentine’s Day?  I’m here at the HP Global Partner Conference, and we’re spending a lot of time talking … Continue reading

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The Ultimate Hand-off in Getting Cloud-Ready: Vendors and Channel Partners Mature Professional Services Engagement

Vendors and Channel Partners Mature Professional Services Engagement by Beth Vanni, Vice President     The passing of the baton from vendor to solution provider around effective and profitable professional services delivery is what we call the “last mile of … Continue reading

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Service Provider – Partner of Today (not the Future) for VMware

Cloud Infrastructure Provider Ranks Grow to 1500 and Post 200%+ Revenue Growth Beth Vanni – Vice President, PartnerPath       Many channel pundits agree that service providers are the channel segment to watch for innovation in cloud services delivery. … Continue reading

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Seven Signs VMware is Doubling Down its Bet on SMB:

          A View from VMware Partner Exchange 2012 in Sin City by Beth Vanni, Vice President       When you achieve 32% year over year growth in a tough economy on a revenue base of … Continue reading

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Targeting Kindergartners? Social Media Marketing Reaches an All-Time High (or Low)

by Beth Vanni, Vice President I can appreciate creative marketing as much, if not more, than most.  And, especially in technology markets where there is typically a dearth of creative marketing.  But a recent technique used by one of the … Continue reading

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