Category Archives: Uncategorized
Semblance & Structure: Health Check for Strategic Alliances
by David O’Brien, Client Services Director I’ve been working with strategic alliances for many years and one thing is a given…they are hard. All top notch ISV and channel programs typically have very defined … Continue reading
Way Below The Surface – Microsoft Forfeits its Secret Weapon with Tablet Launch
Beth Vanni – Vice President It’s all been written already. The prototype’s got great CPU power, a big high-res screen, cool detachable keyboard and promised access to a wide variety of Windows applications. Yes, Microsoft has re-entered the volume hardware … Continue reading
Tech Support Providers: The Rodney Dangerfields of the IT Channel
Beth Vanni – Vice President You’ll probably remember the disheveled comedian, Rodney Dangerfield, and his litany of “I get no respect” jokes. One of my favorites – “My parents gave me no respect;my bath toys were a toaster and a … Continue reading
ISVs and the WalMart of B2B App Marketplaces
Beth Vanni – Vice President For today’s software developer, there are many choices of technology platforms on which to build next-generation applications. Oracle, Microsoft, Salesforce.com, IBM, SAP, Google, Amazon Web Services, Apple and others are in a heated race to … Continue reading
The Cost of Complexity: Are IT Vendors Ready for Radical Simplicity?
Beth Vanni – Vice President Leonardo Da Vinci once said, “Simplicity is the ultimate sophistication.” IT vendors would be well served to take heed to this timeless wisdom. And although a wide variety of global IT vendors indicate being easier … Continue reading
What does the “V” in VAR mean? Perception: through the eyes of the end user
By Mike Pagliuca, Channel Sales Professional All things being equal, the end user would rather conduct business with the Vendor. This position is created because the end user feels, often times unjustly, that the Vendor can quickly resolve the problem, … Continue reading
Microsoft WPC 2012 – Day 3:
Microsoft WPC 2012 – Day 3: Diane Krakora, CEO of PartnerPath, touches on two main themes for Day 31 of the biggest Microsoft Partner Conference yet: Competency Models and Digital Marketing.
Windows 8 – the Biggest of Big Bets
Mobility and Application-Focus Bring Windows to the Modern Age Beth Vanni – Vice President After a year and a half of announcements, betas and consumer preview releases, Windows 8 is reported to be on track for release to the … Continue reading
Microsoft Releases the Shackles from Office 365 Partners
Beth Vanni – Vice President Some 18 months since the launch of Microsoft’s Business Productivity On-line Suite (BPOS), the Redmond Giant has had a revelation about the role of the channel in selling their cloud offerings in the market. At … Continue reading
What does the “V” in VAR mean? Perception: through the eyes of the Vendor
By Mike Pagliuca, Channel Sales Professional Vendors and end users define the value of a VAR in different ways. How do Vendors view VARs? What do end users expect from VAR’s? By understanding how to define, manage, and bridge the … Continue reading

