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Tag Archives: Alliances

Navigating in a Channel-Less World

Is The Utility Market Ready for SmartGrid Technology? Diane Krakora – CEO, Amazon Consulting While I’m no expert on marriage, I do know the difficulty in answering the age-old question, how old should you be to get married? History tells … Continue reading

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The Virtual vs. Vicious Cycle: Effectively Supporting Alliance Sale Teams to Foster Success

By Beth Vanni, Vice President Seasoned IT vendors know how critical the role of field sales is in the long-term success of an alliance partnership.  Despite all the other metrics around joint branding and visibility and penetrating key accounts, field … Continue reading

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All Politics are Local

Building the Right Field Sales Relationships is Critical to Successful Alliance Partnerships By Beth Vanni, Vice President Alliance deals are usually envisioned and formalized at the headquarters level, but it is in the field where sales are where customer success … Continue reading

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Bridging the Gap Between Strategic Alliances and Channel Partnerships

By Cary Tengler – Senior Consultant, Amazon Consulting In recent years, economic conditions have driven companies to emphasize the channel side of their business as a way to meet their need for immediate revenue. As the economy begins to recover … Continue reading

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