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Tag Archives: Beth Vanni

Life at Apple after Steve Jobs

Will channels ever hold its own for investment and innovation? Beth Vanni – Vice President Apple stands at a crossroads. They are the only major IT vendor that has it all – the cool computing devices, the operating system, and … Continue reading

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Back to the Future

Cisco’s Partner-Led SMB Model Promises New Customer and Partner Value Beth Vanni – Vice President, Amazon Consulting Whenever Cisco talks about new investments in partnering programs or support, it’s always a déjà vu experience for me. They invest so much … Continue reading

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ISVs Still the Strategic Channel Segment at Salesforce.com

Strong Growth and Enhanced Toolset for SaaS Developers Announced Beth Vanni  -  Vice President, Amazon Consulting   When Denzil Samuels, Salesforce.com’s new Channel Chief, asked how many people in the partner keynote session of last week’s Dreamforce event were developing applications … Continue reading

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Gone are the Days of the Generalist Partner – Even in the Cloud

Salesforce.com Gets Serious about Partner Certification Beth Vanni – Vice President, Amazon Consulting When you’re moving fast, sometimes you miss the obvious. The meteoric growth and rapid market support for Salesforce.com’s leading SaaS solutions are a great example.  The company’s … Continue reading

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Both Pitchers and Catchers Required on the Cloud Ball field

by Beth Vanni, Vice President Telecom service providers used to be customers in the tech world. Now they’re channel partners — in fact, really strategic partners, in the wake of cloud computing.  And, like with any emerging channel type, developing … Continue reading

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What Telecom Service Providers Need to Win the Cloud Services Game

by Beth Vanni, Vice President As vendors look to make significant, long-term inroads in cloud services through the large telecom solution providers, they can’t just sit on the sidelines as spectators in hopes of a win. Their role as coach … Continue reading

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To Write or Not to Write – Hasn’t that Always Been the Question?

Can yesterday’s VARs ever emerge as tomorrow’s Cloud developers? Beth Vanni – Vice President, Amazon Consulting When your children are young, it’s hard as a parent to not sit longingly and dream about all the wonderful things your kids could … Continue reading

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Borders Bites the Dust – a Prediction for IT Integrators in the Wake of Cloud?

Beth Vanni – Vice President That heavenly aroma — the fresh pulp of new book pages, combined with the aroma of a strong cup o’ Joe.  All in one setting, creating a feeling of becoming enlightened and alert all at … Continue reading

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It’s Hard to Teach a Partner to Fish When You’re Not Fishing Yourself

Beth Vanni – Vice President There is a definite desire on the part of vendors to actively market their technology to business decision makers. In fact, in our recent Influencing the Influencer Study, 86% of vendors indicate that succeeding in … Continue reading

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Increasing Ease-of-Doing-Business and Partner-Facing Staffing May Go Hand in Hand

by Beth Vanni, Vice President Given the complexity of today’s channel programs, especially among larger vendors, partners are looking for resources (people, portals) to help navigate their way.  Combine this dynamic with rapidly changing solution provider business models and we … Continue reading

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