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Tag Archives: Big Blue

IBM Formalizes Channel Cloud Engagement Models Announces Five Cloud Specializations at Partnerworld Leadership Conference

by Beth Vanni, Vice President Big Blue has been criticized for being a bit of a sleeping giant on the issue of aligning their cloud product and services strategy with their channel engagement models.  Not that many companies have been … Continue reading

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IBM Puts Its Money Where Its Mouth Is: Major Investments In Simplicity

Global PartnerWorld Program Streamlined and Multiple Partner Transactional Models Recognized Beth Vanni – Director, Market Intelligence The big theme around the halls of Big Blue these days? Extreme Simplification. Yes, the computing behemouth has been focused heavily these past 3-5 … Continue reading

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IBM’s Mid-Market Push: Posting Notable Progress with Industry Solutions and Business Partner Engagement

Beth Vanni – Director, Market Intelligence – Amazon   Consulting IBM is hell-bent on become the preferred technology and services provider for mid-market customers – Globally. And in true big-Blue form, they‘ve got thousands of people and a lot of money … Continue reading

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IBM and Radical Simplicity? Real Change for Big Blue’s Mid-Market Strategy

Observations form the IBM Influence Summit – Greenwich, CT (Nov 5-6) Can it really be true? More than five IBM executives sharing a common vision of the mid-market opportunity? Everyone’s slides truly aligned on the their view of the market … Continue reading

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