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Tag Archives: Channel Partners

It’s About Building Trusted Relationships

by Diane Krakora – CEO At the recent Cloud Channel Summit event, Marc Sternberg, CEO Rising Tide Media, was bullish on the opportunities to partner with cloud services.  He commented that with cloud computing gaining broad based market acceptance and … Continue reading

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Ease of Doing Business

By Cecilia Valdes, Consultant The ease of doing business is a common goal between channel partners and technology vendors. However, the rapid change in technology has added to multiple partnering business models in offering technology solutions. Only a few years … Continue reading

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Both Pitchers and Catchers Required on the Cloud Ball field

by Beth Vanni, Vice President Telecom service providers used to be customers in the tech world. Now they’re channel partners — in fact, really strategic partners, in the wake of cloud computing.  And, like with any emerging channel type, developing … Continue reading

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Leveraging Social Networks for P2P Collaboration – Are We There Yet?

by Beth Vanni, Vice President Virtually all companies are now beginning to engage in some type of social media with their customers and their partners.  Facebook and Twitter icons are familiar sights on corporate website homepages, as are links to … Continue reading

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Pre-sales Prospecting: The New Channel Competency Imperative

Beth Vanni, Vice President For as long as there have been indirect channels for IT products and services, vendors have sought the attention, investment and loyalty of channel partners for one primary reason — to expand their market reach. The … Continue reading

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Top 5 Microsoft Partner Revenue Opportunities

Partner VP Ross Brown Lays Out FY11 Plan Beth Vanni, Director, Market Intelligence, Amazon Consulting As the man responsible for making the top Microsoft partners successful, Ross Brown, V.P. of Worldwide Partner Sales, has a clear set of priorities. In … Continue reading

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First Things First – Cloud Vendor as Friend or Foe?

By Beth Vanni Emerging channel engagement models in cloud services delivery There I sat at the recent Baptie Channel Focus conference listening to channel executives from Microsoft and NetApp talk about their vision for c loud services.  Now, I’ve sat … Continue reading

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A Minivan is NOT an Upgrade!

By Diane Krakora, CEO I travel a lot. Well, not that much compared to you global channel chiefs out there – but I’m going somewhere every other week. I only rent from Hertz. Don’t ask me why… I don’t remember … Continue reading

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Lines Drawn In The Sand: Are Oracle’s Partnering Efforts Ready to Stand Among its New Competitors?

Beth Vanni – Director, Market Intelligence October 12, 2009 –  Oracle OpenWorld 2009:   As Sun Microsystems’ Chairman Scott McNealy literally passed the baton to his “better capitalist” colleague, Larry Ellison, it became clear on stage to most OpenWorld attendees that … Continue reading

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The Texas Titans Gang Up: Perot Systems and Dell Make Enterprise Services Play – Late to the Game

For me, it’s a pretty simple debrief.  Dell has been increasingly trying to gain relevance in the enterprise, with both servers, storage and services. They had no real comparable services arm to compete with EDS/HP or IBM G.S.   They are worried … Continue reading

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