Tag Archives: Cisco
The Emergence of Partner-Led
by Diane Krakora, CEO Now maybe I’m wrong (it happens sometimes), but I’ve been working in the channel for over 20 years, and I’ve always thought the primary role of solution providers (previously called resellers) was to drive sales. I … Continue reading
May 1, 2012 | Leave a commentCisco Gets It!
Mia Blank – Client Services Director Year after year, Cisco has taken feedback from their partners and put it into action. This year is no exception. With a host of new programs and … Continue reading
April 24, 2012 | Leave a commentIt’s All About You
Cisco Redefines How to Create Real Partner Value with “Return on Cisco” Model Beth Vanni – Vice President It’s always unique and endearing when an IT executive can forgo discussion of their technology and market trends and really speak to … Continue reading
April 18, 2012 | 1 CommentA Five Headed Dragon
by Diane Krakora, CEO When you are one of the 5 largest technology companies – Cisco, HP, IBM, Microsoft, Oracle – no one expects you to be “easy” to do business with. The breadth and … Continue reading
February 23, 2012 | Leave a commentThe Ultimate Hand-off in Getting Cloud-Ready: Vendors and Channel Partners Mature Professional Services Engagement
Vendors and Channel Partners Mature Professional Services Engagement by Beth Vanni, Vice President The passing of the baton from vendor to solution provider around effective and profitable professional services delivery is what we call the “last mile of … Continue reading
February 21, 2012 | Leave a commentSeven Signs VMware is Doubling Down its Bet on SMB:
A View from VMware Partner Exchange 2012 in Sin City by Beth Vanni, Vice President When you achieve 32% year over year growth in a tough economy on a revenue base of … Continue reading
February 15, 2012 | Leave a commentTargeting Kindergartners? Social Media Marketing Reaches an All-Time High (or Low)
by Beth Vanni, Vice President I can appreciate creative marketing as much, if not more, than most. And, especially in technology markets where there is typically a dearth of creative marketing. But a recent technique used by one of the … Continue reading
February 1, 2012 | Leave a commentWhose Job is it Anyway? Partnering Automation Imperatives for a Cloud World
Cary Tengler– Director, Client Services It would be odd to sign up for wireless phone service and not get a detailed monthly bill, right? And these days you get on-line bill-pay, web chat and customer service options as well. You’re … Continue reading
October 17, 2011 | Leave a commentBack to the Future
Cisco’s Partner-Led SMB Model Promises New Customer and Partner Value Beth Vanni – Vice President, Amazon Consulting Whenever Cisco talks about new investments in partnering programs or support, it’s always a déjà vu experience for me. They invest so much … Continue reading
September 23, 2011 | Leave a commentBoth Pitchers and Catchers Required on the Cloud Ball field
by Beth Vanni, Vice President Telecom service providers used to be customers in the tech world. Now they’re channel partners — in fact, really strategic partners, in the wake of cloud computing. And, like with any emerging channel type, developing … Continue reading
September 1, 2011 | Leave a commentAdd to Google
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