Tag Archives: HP
The Cost of Complexity: Are IT Vendors Ready for Radical Simplicity?
Beth Vanni – Vice President Leonardo Da Vinci once said, “Simplicity is the ultimate sophistication.” IT vendors would be well served to take heed to this timeless wisdom. And although a wide variety of global IT vendors indicate being easier … Continue reading
A Five Headed Dragon
by Diane Krakora, CEO When you are one of the 5 largest technology companies – Cisco, HP, IBM, Microsoft, Oracle – no one expects you to be “easy” to do business with. The breadth and … Continue reading
Can the Channel Find Love with HP Again?
by Diane Krakora, CEO Really, HP and VMware? Partner conferences in Vegas on the same three days, over Valentine’s Day? I’m here at the HP Global Partner Conference, and we’re spending a lot of time talking … Continue reading
Seven Signs VMware is Doubling Down its Bet on SMB:
A View from VMware Partner Exchange 2012 in Sin City by Beth Vanni, Vice President When you achieve 32% year over year growth in a tough economy on a revenue base of … Continue reading
Targeting Kindergartners? Social Media Marketing Reaches an All-Time High (or Low)
by Beth Vanni, Vice President I can appreciate creative marketing as much, if not more, than most. And, especially in technology markets where there is typically a dearth of creative marketing. But a recent technique used by one of the … Continue reading
Life at Apple after Steve Jobs
Will channels ever hold its own for investment and innovation? Beth Vanni – Vice President Apple stands at a crossroads. They are the only major IT vendor that has it all – the cool computing devices, the operating system, and … Continue reading
Whose Job is it Anyway? Partnering Automation Imperatives for a Cloud World
Cary Tengler– Director, Client Services It would be odd to sign up for wireless phone service and not get a detailed monthly bill, right? And these days you get on-line bill-pay, web chat and customer service options as well. You’re … Continue reading
It’s Hard to Teach a Partner to Fish When You’re Not Fishing Yourself
Beth Vanni – Vice President There is a definite desire on the part of vendors to actively market their technology to business decision makers. In fact, in our recent Influencing the Influencer Study, 86% of vendors indicate that succeeding in … Continue reading
Pre-sales Prospecting: The New Channel Competency Imperative
Beth Vanni, Vice President For as long as there have been indirect channels for IT products and services, vendors have sought the attention, investment and loyalty of channel partners for one primary reason — to expand their market reach. The … Continue reading
HP’s Services Enablement Strategy Proves To Be The Keystone In Creating Its “Franchise” Partner Of The Future
Beth Vanni, Vice President As the world’s largest technology company, HP continues to enjoy strong growth and market share gains in most product segments. New CEO Leo Apotheker is emphatic in his vision of how HP will leverage the broadest … Continue reading
Add to Google
Share This Blog
