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Tag Archives: Partner Enablement

When Building Partner Skills Sets, Don’t Short-change Marketing

by Beth Vanni, Vice President The last two years of economic downturn has seen vendors hard-pressed to allocate their increasingly limited resources across diverse types of partner support. Some activities, such as marketing tools and support have taken a back … Continue reading

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Q4 2009 Check-in

By Diane Krakora, CEO Diane speaks briefly about  partnering priorities this quarter that could very well expand through 2010, including partner program refreshing, optimizing channel spend, breaking into new markets, and internal and external channel sales training.

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HP DOUBLES-DOWN ITS BET IN THE DATA CENTER: Announced Enhancements to PartnerONE Program

Today, HP announced enhancements to its PartnerONE program aimed at increasing its focus on data center solutions through its enterprise channel partners.   Since Cisco announced its unified computing system strategy earlier this year, HP’s focus on its data center and … Continue reading

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Business and Sales Skills Come of Age: Cisco Partners Increase Investment in “Soft Skills”

Cisco Gold, Silver and Premium partners are bullish on sales growth this year.  According to the recent Cisco Bi-Annual Talent Survey, they expect sales growth of between 11 – 20% in the coming year.   As a result, maintaining and growing … Continue reading

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School is “In” for the Channel: Training is Profitable

School may be out for the summer, but in the business world, the need for training never takes a break. It’s a hot topic in our (consulting) circles. Well, it’s not hot in the “this is the latest, coolest thing” … Continue reading

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