Tag Archives: Partner Program
Creating Cultures of Complexity Awareness
Beth Vanni – Vice President This week we resurfaced the age-old channel issue of Ease of Doing Business in our most recent Webinar: How Easy Are You? Driving Simplicity in your Partnering Model. This discussion featured panelists Heidi Dethloff, VP, … Continue reading
May 8, 2012 | Leave a commentOur Approach to a Unified Global Partner Program
by Diane Krakora – CEO We have been discussing partner specializations over the past few weeks, so I’d like to share a story of partner program and defined specialization success. Imagine a corporation that, after a period of growth by … Continue reading
December 19, 2011 | Leave a comment2011 Partnering Trends: Ease of Doing Business and Partner Sales Skills Emerge as Focus
The preliminary results are in from our 5th annual State of Partnering vendor research. This year’s study was the biggest and most comprehensive yet – with over 100 unique global IT vendors participating – and analyzes in detail the plans … Continue reading
March 14, 2011 | 3 CommentsBlue Coat: Making their Partners Successful
Bill Marcus – Director, Client Services (Amazon Consulting)
November 4, 2010 | Leave a commentOracle PartnerNetwork Announces a New Level of Specialization
Diane Krakora, CEO At the Oracle OpenWorld event earlier this month, Judson Althoff, SVP of Worldwide Channels and Alliances announced several enhancements to the PartnerNetwork program. For one, they added a new level of stratification to the program – the … Continue reading
October 11, 2010 | Leave a commentSophos Value – Based Global Partner Program Adds to the Bottom Line
Working with Amazon Consulting, the security vendor crafts and implements a new structure, resulting in consistent messaging, increased partner satisfaction and increased revenue, among other things. Bill Marcus, Director of Client Services, Amazon Consulting Recently, security software company Sophos hit … Continue reading
September 30, 2010 | Leave a commentOPN Specialized: The First Step to a Value-Based Channel Program?
Beth Vanni – Director, Market Intelligence Oracle has a lot to talk about these days – six new acquisitions completed or pending since the beginning of 2010, details about the Sun integration rolling-out, and their FY10 financial results which include … Continue reading
July 1, 2010 | Leave a commentAutodesk Media Day: Does Customer Centricity Lead to Partner Centricity – or Vice Versa?
Does customer centricity lead to partner centricity – or vice versa? Autodesk recently announced a shift from a vertical market focus to customer centricity. This evolution has big implications for Autodesk’s 1,900 channel partners globally, who are nearly exclusive with … Continue reading
April 12, 2010 | Leave a commentEvolution not Revolution – Microsoft’s Partnering Strategy
By Diane Krakora As Alison Watson, Microsoft’s Corporate Vice President, Worldwide Partner Group, laid out the high level next generation partnering strategy at the Microsoft Worldwide Partner Conference (WPC) in Houston, I was impressed with the partnering machine that is the … Continue reading
July 23, 2008 | Leave a commentAdd to Google
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