Tag Archives: Partner Programs
Websense Announces Channel Program Enhancements and New Channel Chief
By Beth Vanni, Director of Market Intelligence In the last three years, Websense has made big strides in both its market position and the maturity of its channel engagement programs. Once known as the small, web filtering McAfee challenger with … Continue reading
February 4, 2010 | Leave a commentSaaS Leader Continues Major Product Innovations: Can Partnering Support Keep Pace?
By Beth Vanni, Director, Market Intelligence For nearly a decade, Salesforce.com has created major waves in the traditional enterprise software market. Now with $1.3 billion in revenues and 70,000 customers, the SaaS innovator has clearly changed the way software is … Continue reading
December 9, 2009 | Leave a commentIBM’s Mid-Market Push: Posting Notable Progress with Industry Solutions and Business Partner Engagement
Beth Vanni – Director, Market Intelligence – Amazon Consulting IBM is hell-bent on become the preferred technology and services provider for mid-market customers – Globally. And in true big-Blue form, they‘ve got thousands of people and a lot of money … Continue reading
November 12, 2009 | Leave a commentQ4 2009 Check-in
By Diane Krakora, CEO Diane speaks briefly about partnering priorities this quarter that could very well expand through 2010, including partner program refreshing, optimizing channel spend, breaking into new markets, and internal and external channel sales training.
November 5, 2009 | Leave a commentOPN Specialized at Oracle OpenWorld 2009
Beth Vanni shares her thoughts on OPN Specialized with Lydia Smyers immediately after the launch of the program at Oracle OpenWorld 2009.
October 17, 2009 | Leave a commentChannel Complexity – Vendor/Partner Marriage Counseling
By Beth Vanni – Director, Market Intelligence When psychologists ask most married couples about what creates conflict in their marriage, there is often a classic gender gap in perceptions. Women will often talk about lack of sharing, communication and having … Continue reading
September 15, 2009 | 1 CommentWindows 7: The Great “White Hope” for IT Spending or Hopeful Optimism?
Microsoft Partner Conference Update By the end of 2010 more than 20% of the U.S. IT workforce will be using Windows 7. More than 177 million copies of Windows 7 should be in place worldwide – 60 million of that … Continue reading
July 17, 2009 | Leave a commentPartner Profitability – Show Them The Money
One of the hottest issues right now in the channel is Partner Profitability. In other words, showing your partners that by selling your products you can make them more profitable than if they sell other vendors’ products. But how to … Continue reading
April 9, 2009 | Leave a commentThe Quality vs. Quantity Debate: Starbucks as a Case Study in Regional Coverage vs. Quality of Service
Today’s headlines add to the growing “chicken little” reaction to the U.S. economic woes…. “Starbucks Cutting More Jobs, Closing Stores.” Now, I’m a pretty loyal Starbuck’s customer (sometimes two Venti ice teas a day!), but also a 25 year channel … Continue reading
February 6, 2009 | 1 CommentAdd to Google
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