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HP’s Services Enablement Strategy Proves To Be The Keystone In Creating Its “Franchise” Partner Of The Future

Beth Vanni, Vice President As the world’s largest technology company, HP continues to enjoy strong growth and market share gains in most product segments. New CEO Leo Apotheker is emphatic in his vision of how HP will leverage the broadest … Continue reading

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Autodesk’s Value-Based Program Comes of Age

Certifications, Specializations and Customer Satisfaction Added to Global Framework  By Beth Vanni Autodesk is a company who has fundamentally gone to market through traditional resellers for 30 years — literally.  Case in point, they have nearly 60 partners coming up … Continue reading

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Vendors Say They Want to Empower Partners to Invest in Services, But What Do They REALLY Want?

With Service Delivery being where the margins and customer loyalty lock-down are, vendors are finding it difficult to promote autonomous services delivery for their solution providers. by Beth Vanni, Vice President It’s no surprise that vendors have considered increasing partner … Continue reading

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Mid-Year Check: Channel Development Goals for 2010

Beth Vanni – Director, Market Intelligence Where has the time gone? It’s the end of July already and with many company’s fiscal year’s more than half-way over, it’s a great time to sanity check progress toward your channel development goals … Continue reading

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Sharing IP is Only Part of Services Success

Partner willingness to adopt vendor’s methodologies and IP is not a “one size fits all” strategy Beth Vanni – Director, Market Intelligence In our recent research focused on the hot topic of engaging the next generation of services-centric partners, we … Continue reading

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