Tag Archives: Social Media
Targeting Kindergartners? Social Media Marketing Reaches an All-Time High (or Low)
by Beth Vanni, Vice President I can appreciate creative marketing as much, if not more, than most. And, especially in technology markets where there is typically a dearth of creative marketing. But a recent technique used by one of the … Continue reading
February 1, 2012 | Leave a commentLeveraging Social Networks for P2P Collaboration – Are We There Yet?
by Beth Vanni, Vice President Virtually all companies are now beginning to engage in some type of social media with their customers and their partners. Facebook and Twitter icons are familiar sights on corporate website homepages, as are links to … Continue reading
May 25, 2011 | Leave a commentPartners’ Use of Social Media
By Diane Krakora – CEO My day 2 at the Cisco Velocity event in Barcelona started with a press and analyst briefing with about 10 Cisco partners and a discussion around their use of social media. They tried valiantly to … Continue reading
December 9, 2010 | Leave a commentHow Social Are Your Partners?
By Sandra Glaser Cheek – Director, Client Services Every time I begin to blog about social media, I pause and think of how my inbox is assaulted on daily basis with invitations to attend/participate in social media events, webinars, etc. … Continue reading
November 6, 2009 | Leave a commentGetting Back to Basics
By Sandra Glaser Cheek – Director, Client Services Often when we work with clients on their channel communications strategies, our social media recommendations bring on a mountain of questions and concerns. There is a lot of apprehension around developing a … Continue reading
November 3, 2009 | Leave a commentFitting Social Media into Channel Communications Frameworks
By Sandra Glaser Cheek, Director, Consulting & Client services Social media is forcing businesses to be better. With customers and competitors having more access to what companies are doing and saying in real time, it raises the ante for more … Continue reading
August 4, 2009 | 2 CommentsGetting to Know You
By John Wilkinson Have you seen the commercials? Chemistry.com says that more than a million people have been rejected by eHarmony. Seems a shame, doesn’t it? (And a nice revenue opportunity for Chemistry.com to boot!) But why were all those … Continue reading
September 2, 2008 | Leave a commentAdd to Google
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