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Tag Archives: VMware

The Emergence of Partner-Led

by Diane Krakora, CEO Now maybe I’m wrong (it happens sometimes), but I’ve been working in the channel for over 20 years, and I’ve always thought the primary role of solution providers (previously called resellers) was to drive sales.  I … Continue reading

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To Jabber, Chatter or Lync? – That is the Question

Cisco Offers Free Jabber License in its Quest to Own Desktop Collaboration Cisco Offers Free Jabber License in its Quest to Own Desktop Collaboration Beth Vanni – Vice President I don’t think I’m alone in my difficulty in keeping up … Continue reading

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Can the Channel Find Love with HP Again?

        by Diane Krakora, CEO Really, HP and VMware?  Partner conferences in Vegas on the same three days, over Valentine’s Day?  I’m here at the HP Global Partner Conference, and we’re spending a lot of time talking … Continue reading

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Service Provider – Partner of Today (not the Future) for VMware

Cloud Infrastructure Provider Ranks Grow to 1500 and Post 200%+ Revenue Growth Beth Vanni – Vice President, PartnerPath       Many channel pundits agree that service providers are the channel segment to watch for innovation in cloud services delivery. … Continue reading

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It’s Hard to Teach a Partner to Fish When You’re Not Fishing Yourself

Beth Vanni – Vice President There is a definite desire on the part of vendors to actively market their technology to business decision makers. In fact, in our recent Influencing the Influencer Study, 86% of vendors indicate that succeeding in … Continue reading

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Desktop Virtualization: The Next Battleground in “Journey to the Cloud”

by Beth Vanni, Vice President Last week VMware Partner Exchange Conference put the company’s cloud strategy back on center stage.  Not surprisingly, desktop virtualization was one of the hot topics of discussion.  After all, with analysts projecting a 75% CAGR … Continue reading

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VMware Continues to Fund its Partners’ Journey to the Cloud

New Enablement, Specializations and Rewards Programs Announced by Beth Vanni, Vice President When it comes to partner programs focused on engaging cloud-savvy solution providers, few companies have been as committed as VMware.  Nowhere was this more evident than during the … Continue reading

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GTDC Vendor Summit 2010

There’s More than One Way to Skin a Cat: Views on the Role of Distribution for 2011 Beth Vanni – Director, Market Intelligence There they sat: four smart, experienced and confident channel executives.  So much the same and yet so … Continue reading

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VMworld 2010 Eve – Day 0

Sandra Glaser Cheek – Director, Client Services Last week I sent my three kids back-to-school after an 82-day long weekend. Phew. Multiple trips to Target and Staples for school supplies usually mark the end of summer for me. But now, … Continue reading

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People and Pay-for-Performance are Vendors’ Top Spending Priorities

Beth Vanni – Director, Market Intelligence Amazon Consulting What channel spending is viewed as having the highest ROI for vendors?  And what investments are vendors planning to reevaluate or reduce this year?  Data from the Amazon Consulting 2010 State of … Continue reading

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