Path to Partner Growth
Foundation
- Develop a route-to-market model
- Implement a channel plan and budget
- Design a partner program framework
- Build a communications plan
- Launch a basic partner portal
Engage
- Coverage and capacity plan
- Partner engagement model
- Industry benchmark to foster next generation program framework
- Score partner performance
- Expand portal to streamline on-boarding and deal registration
Operational
- Segment and align partner ecosystem
- Unify and simplify global program
- Refine field engagement process
- Build a partner dashboard for measurement
- Automate partner marketing and training processes
Globalize
- Evaluate coverage and capacity to ensure desired ROI
- Design a specific service partner program
- Analyze partner profitability
- Develop a partner-to-partner model
- Measure program compliance and partner scorecards and planning
Optimize
- Assess and optimize channel spend and cost-to-serve models
- Create a plan to streamline communications
- Benchmark industry programs and assess innovative options
- Enhance ease-of-doing business process
- Integrate portals and automation systems (field, partner, functionality)
